Always

Always is a globally recognized leader in the feminine care industry, owned by Procter & Gamble. Since its introduction in 1983, the brand has been at the forefront of innovation in menstrual hygiene, offering a diverse range of products including maxi pads, ultra-thin pads, pantyliners, and menstrual cups. Always is well-known for its “Always Discreet” line for bladder leaks and its impactful social campaigns, such as the #LikeAGirl initiative, which aims to bolster confidence in young girls. The brand focuses on providing superior protection, comfort, and skin-friendly materials to support women through all stages of their reproductive lives.