I Can't Believe It's Not Butter

I Can’t Believe It’s Not Butter! is a popular brand of vegetable oil-based spread, first introduced in 1979 as a lower-fat alternative to traditional butter. Currently owned by Upfield, the brand is famous for its light, buttery flavor and creamy texture, making it a versatile choice for spreading, topping, and baking. Known for its catchy name and memorable marketing campaigns, it has expanded its product line to include sprays, light versions, and vegan-certified options to meet various dietary needs.